Content Creation

Wherever the work belongs — your premises, a site or store, or a studio. We are based in Bengaluru and travel for shoots across India and the UAE; where a shoot happens is decided in planning, along with what it needs from your side.

Yes, and we will read them properly first. Colour, type, photography style and logo placement come off your system rather than our preferences. If the guidelines do not cover something the shoot needs — a treatment for video, a rule for vertical crops — we propose an extension in keeping with what is already there rather than improvising on the day.

Then we set one down before anything is written. It does not need to be a manual: the audience, the personality, a few words you want associated with you and a short list of things you would never say is enough to keep captions, headlines and page copy sounding like one company. We draft it from your existing material and from how your own team talks about the business, you correct it, and every line on the job is written against it. If what you really need is a full positioning and identity exercise, we will say so up front instead of solving it halfway inside a shoot.

That is the reason for a single brief. One shoot is planned to yield the wide crops a site needs, the vertical cuts social wants, and stills for advertising — captured deliberately rather than salvaged in the edit.

Yes. Copywriting sits in the same brief as the imagery, which is why the words and the pictures tend to agree. It also means captions, headlines and page copy do not arrive from a different voice than the campaign.

Production planning is part of the define stage, and we will handle the arranging where it makes sense to. Third-party costs such as talent, location fees or licensed music are quoted to you separately so you can see what is production and what is pass-through.

Deliverables are agreed before the shoot, and masters can be part of them. The list says which exports you get per channel, whether graded masters and original camera files are included, and what the licence covers on anything we did not create ourselves, such as music or a stock asset. We would rather have that conversation up front than have you discover a limitation later, so ask for what you want in the planning stage.

Yes, and it is usually the better arrangement. Alongside the finished pieces we can hand over an editable set: post and story layouts at the right crops, a caption pattern, the type and colour rules that apply to them, and title and end cards for video. Your team then produces the routine posts in-house and we take the work that genuinely needs a camera or an edit suite. The look stays consistent without every small piece of content having to come through us.

Yes, and planning it as one set costs less than commissioning it piece by piece. We work backwards from the launch date: what has to exist on the day, what carries it afterwards, and what can be cut from the same shoot rather than shot again later. The output is an asset pack organised by channel plus an order for releasing it, so the site, the campaign and the social accounts are not each waiting on a different file. Presentation and print formats can sit in the same pack if we know at the planning stage.