Digital & Performance Marketing

No — media budget goes directly to the platforms from your own accounts, and our fee covers strategy, build, creative and management. Keeping the two separate means you can always see exactly what reached the auction and what paid for the work around it.

Yes, and we prefer to. Existing accounts carry conversion history and learning that is worth keeping. You stay the owner and we work through granted access, so nothing is stranded if the engagement ends. The same rule applies to analytics, the tag manager, the CRM and any dashboard we build: it lives in your account, and access can be withdrawn without the setup leaving with us.

Then fixing measurement is the first piece of work, before campaigns. That means one written definition for each conversion, a tagging convention everyone follows, and events instrumented and then checked against live traffic rather than assumed. We will not manage spend we cannot read — it turns optimisation into guesswork and makes every later report arguable. It is usually the least glamorous stage and the one that changes results most.

Every platform reports generously on itself, so the platform numbers added together will always claim more than your own records show. We tag the campaign side consistently, pass the same identifiers through to the CRM, and report from one view that shows which channels and campaigns sat behind real pipeline rather than which ones claimed it. Attribution is still a model, not a fact, so we tell you what the model can and cannot see and keep the definitions stable enough that one period is comparable to the next.

That gets designed with the campaigns, not after them. A form feeds a defined route: the fields sales actually needs, a rule for who picks it up, and a written definition of a qualified lead so marketing and sales are grading the same thing. Where volume justifies it we add scoring so the strongest enquiries are worked first, and nurture sequences for the ones that are not ready yet. The outcome is then written back against the campaign that produced the lead, which is what makes the reporting worth reading.

Yes, and it is often the cheaper fix. We treat the ad and the landing page as one unit, so if the traffic is right and the page is not, the page is the work. That means a reusable landing page structure rather than a new one-off each campaign, one change tested at a time so the result means something, and the funnel measured through to the submitted form instead of the page view. Where the problem sits deeper than the page, in the offer or the audience, we say so rather than testing button colours.

No, and we would be wary of anyone who does — the auction, your competitors and your margins are not ours to promise. What we commit to is the method: measurement you can trust, structured tests, and an honest read on what is working, including when the answer is unwelcome.

Yes. Photography, video, motion and copy come from the same team that runs the campaigns, so the creative is made for the placement it will actually run in rather than adapted to fit afterwards.

On an agreed rhythm — a regular working call plus a live dashboard you can open whenever you like. The dashboard carries spend, results and the channel view side by side, so nobody waits for a slide to find out where things stand. Anything that needs a decision from you comes as its own message, not buried in the next report.